Why You Need Help
Language nuances, cultural expectations, and platform conventions can all derail your message. Copy that fails to match audience expectations leads to low engagement, weak brand trust, and poor campaign performance.
Drifttle ensures your message retains brand intent while adapting to local norms, optimising for readability, shareability, and resonance on Chinese platforms.
Compose culturally adapted headlines, intros, and CTAs
Localise keywords and phrases for SEO/SEM optimisation
Format posts to fit platform‑specific layouts and trends
Translate tone-of-voice (e.g. friendly for Xiaohongshu, formal for WeChat articles)
Include emojis, hashtags, and engagement prompts
Ensure compliance with advertising guidelines and sensitive topics
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
This service may include (depending on your needs):
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Creative briefing session on brand voice and goals
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Platform-targeted content drafting (WeChat, Xiaohongshu, Weibo, product pages)
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Bilingual translation + adaptation from supplied source materials
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SEO research and keyword integration for Baidu and Sogou
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Two rounds of review and refinement
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Final delivery in editable formats and publication guidance
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
Yes – depending on your preference and internal review needs; we can work in Chinese or bilingual formats.
We collaborate with writers experienced in sectors such as hospitality, retail, financial services, tech and lifestyle.
Through briefing documents, tone-of-voice guidelines, and initial reference samples that we develop collaboratively.
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Certainly – every copy includes researched keywords and structure suitable for Baidu and Sogou rankings.
Typical delivery is 1–2 weeks per piece (500–1,000 characters), depending on research and revision needs.
We work with you to define length and format – from short social posts to long-form WeChat articles (up to 2,000 characters).