Why You Need Help
Drifttle acts as a bridge—helping you decide the right path, coordinate with qualified Chinese partners, and supervise the quality of your account setup.
Without proper guidance, foreign brands risk rejections, account suspensions, or poor account performance due to category mismatch or incomplete onboarding.
Opening an official Xiaohongshu business account is not just about filling out a form. The process involves nuanced local compliance, positioning strategy, and technical steps, including:
Selecting between enterprise and individual influencer account models
Preparing and translating required documentation (incl. brand registry, business license, authorization letters)
Choosing the right niche categories and product tags for your audience
Understanding the platform’s content style, censorship filters, and algorithm
Coordinating with an agency that has verified submission permissions (大白号合作商)
Our Process
We guide, coordinate, and supervise the entire setup process.
Initial Consultation
Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).
Document Preparation
Compile required certificates, brand authorization, agent letters, and translations.
Agency Submission
Partner submits documents on your behalf and handles contact with platform operators.
Final Approval & Onboarding
You receive account credentials and are guided to complete profile, categories, and basic content.
What’s Included
Your Xiaohongshu setup package through Drifttle includes:
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Strategic consultation: account type, positioning, and goals
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Preparation checklist and document templates (EN/CN)
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Agency liaison: we source and communicate with trusted Xiaohongshu service providers
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Advice on brand intro page, keyword configuration, and starter post planning
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Optional integration: link to WeChat mini-program or e-store (via partner)
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Post-setup review of content compliance risk and algorithm visibility
Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.
Pricing & Engagement
One-off Advisory
For small, focused tasks — clear, fast, and flexible
- ✅ One-time registration: £100
- ✅ Use Advisor Tokens for for planning or partner matching
- ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
- ✅ Pay-as-you-go, no subscription required
Subscription + Token Support
Combine monthly stability with flexible expert input.
- ✅ Monthly subscription includes basic support and updates
- ✅ Add token-based expert hours as needed
- ✅ Suitable for ongoing WeChat ops or troubleshooting
- ✅ Cancel or scale anytime
Project-Based Advisory
For full delivery oversight on high-value WeChat projects.
- ✅ Strategic design + partner coordination by Drifttle
- ✅ Setup fee + 10–15% project oversight commission
- ✅ Ideal for WeChat e-payment integration, advanced automation
- ✅ KPI tracking, vendor communication, final acceptance
FAQ
Yes. We coordinate with licensed third-party agencies that can register accounts on your behalf using agent structures approved by the platform.
A copy of your business license (UK/IoM), brand registry (if applicable), proof of website/social media, a Chinese-translated company intro, and an authorization letter. We provide templates and review before submission.
Typically 2–4 weeks, depending on your readiness and the agency’s queue. Faster service may be possible with additional agency fee.
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Visually rich, story-driven lifestyle posts with authentic tone. Keywords, tags, and tone must be adapted to resonate with Gen Z Chinese users.
Not necessarily for content posting, but if you plan to integrate e-commerce, especially cross-border or bonded warehouse models, additional steps may apply. We advise based on your business type.
Yes. Our Content Calendar Planning and MCN Coordination services cover everything from content planning to influencer collaboration.