Entry Strategy Review

Define a clear and phased approach for entering China’s digital landscape—with local fit, risk control, and measurable goals.




Launching in China requires more than registering accounts—it demands a structured strategy tailored to your product, audience, and internal resources.

Drifttle helps you shape an entry roadmap that balances ambition and practicality. We break the process into clear stages, recommend partner types, flag operational challenges, and align your launch with the right platforms, content model, and KPI framework.


Why You Need Help

Without a phased strategy, many brands overspend early or get stuck navigating unfamiliar systems. Others hesitate too long and miss market timing.

Drifttle helps you plan smart entry points, avoid regulatory or cultural blind spots, and build up Chinese digital presence sustainably, not reactively.

Define business objectives and phased digital goals

Select a go-to-market model (direct, agent, cross-border)

Match platforms to stage goals (test, scale, retain)

Identify quick wins vs long-term brand-building actions

Budget based on internal vs outsourced resourcing

Recommend tools, KPIs, and check-in milestones

Our Process


We guide, coordinate, and supervise the entire setup process.

Initial Consultation

Define your target audience, product categories, and intended use (sharing, marketing, e‑commerce).


Document Preparation

Compile required certificates, brand authorization, agent letters, and translations.


Agency Submission

Partner submits documents on your behalf and handles contact with platform operators.

Final Approval & Onboarding

You receive account credentials and are guided to complete profile, categories, and basic content.

What’s Included

This service may include (depending on your needs):


  • Strategy workshop with leadership or marketing team

  • Entry model analysis (regulatory, financial, brand risks)

  • Recommended channel sequence by phase

  • Estimated timelines and resource assignments

  • Platform-by-platform strategy outline

  • Written summary deck with KPI suggestions and review points

Drifttle does not operate or post on your behalf. Ongoing content management is available under a separate plan.

Pricing & Engagement

One-off Advisory

For small, focused tasks — clear, fast, and flexible   

  • ✅ One-time registration: £100
  • ✅ Use Advisor Tokens for for planning or partner matching
  • ✅ Ideal for WeChat vendor setup, doc review, feasibility checks
  • ✅ Pay-as-you-go, no subscription required

Subscription + Token Support

Combine monthly stability with flexible expert input.

  • ✅ Monthly subscription includes basic support and updates
  • ✅ Add token-based expert hours as needed
  • ✅ Suitable for ongoing WeChat ops or troubleshooting
  • ✅ Cancel or scale anytime

Project-Based Advisory

For full delivery oversight on high-value WeChat projects.

  • ✅ Strategic design + partner coordination by Drifttle
  • ✅ Setup fee + 10–15% project oversight commission
  • ✅ Ideal for WeChat e-payment integration, advanced automation
  • ✅ KPI tracking, vendor communication, final acceptance

FAQ

Yes—we link platform choice to your budget, product, and team readiness.

Absolutely—deliverables are formatted for internal discussion, pitch decks, or investor readiness.

We highlight key regulatory requirements at each stage, including advertising and data handling.

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Yes—we offer follow-up consulting or project supervision during execution.

We suggest specific KPIs by platform and phase—e.g. WeChat follows, RED saves, search visibility, cost-per-lead.

Is this useful for brands that are already in China?

Yes—particularly if you're refocusing your digital strategy or expanding to new channels.

Still have questions?​

Talk to a consultant